Dear Strategy Consultants: Stop Annoying Your Clients with Irrelevant Questions

My dissertation explored the questions organizations ask when setting strategy. I wanted to develop an approach to strategic thinking that produced better insights and more options. Ironically, while I scrutinized the influence of leaders’ mental models on the strategy questions they ask, I failed to notice the mental model driving my own research. Why should there be a generic approach to strategic thinking?

Not every chess player analyzes the board the same way. Doctors don’t recommend a one-size-fits-all strategy for an individual’s health. As I age, I want to continue running for exercise, but I’m also happy to take “run a marathon” off the table.

Organizations want to thrive and grow, but they don’t all share the same appetite for growth. Organizations are also constrained by their situations and choices, but not to the same degree. Strategy questions should match the logic of how a given organization actually makes choices. To help me continue running as I age, my doctor shouldn’t focus on shaving time off my pace, she should help me think about stretching.

Contrasting what an organization wants to do with what an organization won’t consider doing creates a simple, powerful, and customized approach to planning.

Appetite for Growth versus Degrees of Freedom

Understanding how an organization’s appetite for growth intersects with its degrees of freedom creates four distinct strategy settings. I’ve labeled each quadrant with a persona that captures the motivations and constraints shaping that organization’s strategic logic.

The Surfer: High degrees of freedom and low appetite for growth

Surfers value agility, mission, and meaningful work over aggressive growth. They read the environment carefully, pursue opportunities that align with their purpose, and adapt quickly without getting locked into rigid structures. Like a chef-run restaurant with a seasonal menu or a nonprofit that shifts programs as community needs evolve, Surfer organizations maintain a high degree of freedom so they can do the work they believe in. Their strategy is sensing, choosing, responding, and releasing—not scaling.

Strategy question for Surfers:

What useful lessons have you harvested about the work that lights you up?

The Watchmaker: Low degrees of freedom and low appetite for growth

Watchmakers value reliability, precision, and consistency. They prioritize longevity and mastery over growth. Some Watchmaker organizations are constrained by regulation and risk, think hospitals or nuclear plants. Others are constrained by self-imposed ideals like heritage and craftsmanship, luxury brands or artisan workshops. Rather than catching the next wave, Watchmakers want to perfect what is already in motion. Reliability comes from doing fewer things exceptionally well.

Strategy question for Watchmakers:

How will you ensure that the next generation of stakeholders continues to experience the ideal value of your offering?

The Industrialist: Low degrees of freedom and high appetite for growth

Industrialists value volume, standardization, and leverage. They prefer optimizing what already exists to inventing what doesn’t. They scale by acquiring undervalued assets and extracting hidden value. Private equity firms and conglomerates are classic Industrialists. Sometimes their constraints come from regulation, other times they impose constraints through strict acquisition and divestiture criteria. Industrialist organizations create power through accumulation, not invention.

Strategy question for Industrialists:

How will you sense and respond to emerging environmental trends that could alter the calculus of your growth strategy?

The Inventor: High degrees of freedom and high appetite for growth

Inventors value innovation and discovery. Because they combine creativity with the resources to scale big ideas, Inventor organizations don’t spend time trying to predict the future, they cultivate it. Inventors take risks with prototypes and minimally viable products. They release solutions quickly, learn from users, and iterate. Thomas Edison personifies the Inventor mindset, Henry Ford personifies the Industrialist.

Strategy question for Inventors:

What unarticulated human needs are hiding behind the world’s status-quo assumptions about constraints?

The sooner we stop insisting that every organization needs the same strategy process, the sooner strategy will feel less like ritual and more like relevance. When leaders understand their authentic strategic posture, they give themselves permission to work in ways that feel natural, energizing, and aligned. Strategy becomes less about chasing someone else’s version of success and more about manifesting the conditions under which the organization, and the people in it, will flourish.

Work Awake!

Is taking leaders away from their work and putting them in a classroom really the best way to help them improve?

Classroom training has its benefits, but often not the ones we advertise. It promotes social connection and peer learning through shared experience. At a time when social isolation and loneliness are being described as a public health crisis, any opportunity to bring people together feels important. Sometimes, we ask leaders to attend a training session simply to signal that a topic warrants their full attention.

The classroom is an artificial environment. We simulate reality with case studies, role-plays, and structured activities. But what if we flipped the script? Instead of making the classroom feel more like the real world, what if we made the real world feel more like a classroom? Learning opportunities are everywhere—we just need to help leaders notice them and extract the relevant lessons.

Instead of making the classroom feel more like the real world, what if we made the real world feel more like a classroom? Learning opportunities are everywhere—we just need to help leaders notice them and extract the relevant lessons.

Learning in Context

The good news: readily available artificial intelligence (AI) tools make learning in the flow of work more accessible than ever. Leaders no longer have to wait for a weekly coaching session to process a challenging situation. They don’t have to flip through a long-forgotten participant manual to recall a useful framework.

That’s why we created Work Awake—a systematic approach to in-the-moment development for leaders.

Working awake means maintaining real-time awareness of your mindsets, behaviors, and impacts so that skill development becomes a deliberate part of your leadership practice.

Meet Your Work-Awake Coach

At the center of our strategy is a customized AI coach: the Work-Awake Coach. You can interact with our prototype here. We’d love to hear what you think.

Unlike general-purpose tools like ChatGPT, Claude, or Gemini, the Work-Awake Coach is purpose-built. It’s trained on your organization’s leadership philosophy, values, and frameworks. Whether you want to reinforce concepts like emotional intelligence, growth mindset, or navigating adaptive challenges, the coach helps leaders become fluent in your organization’s leadership language.

Want your leaders to use the GROW model to coach others? The Work-Awake Coach helps them prepare coaching conversations using that very model.

This is what we mean by a learning integration strategy—embedding what you teach into how your leaders think and act every day.

The Hidden Agenda of Working Awake

Yes, the Work-Awake Coach is practical. It offers just-in-time support for tricky conversations and complex decisions.

But it also nurtures something more profound: attention agility.

Attention agility is the ability to shift your focus and perspective when conditions change. It’s what helps us spot insights and generate options we would have missed by relying on our usual habits of thought and familiar social connections.

Sleepwalking through your day—mindlessly following routines—limits what you notice. Working awake means reclaiming your attention. And that changes everything.

In a volatile and uncertain world, adaptation is non-negotiable. But we can’t adapt unless we notice we’re stuck. And when we’re stuck, we need someone to ask provocative, perspective-shifting questions.

Even better if that “someone” understands your communication style, never forgets a conversation, is always available, and puts your growth first.

Listen for Underlying Influences; Helping Your Colleagues Get Unstuck

Be present, get curious, listen with empathy, listen actively, set aside your own opinions and reactions. All good advice for developing your listening skills.

For over 30 years, I’ve been teaching listening skills workshops to organizational leaders. A few workshop participants get a lot better. Most improve in the classroom and then revert to their familiar communication habits when they get back to work – some are hopeless.

I’ll let you in on a secret. Those of us who teach leaders how to listen, secretly want to use the skill as a trojan horse for creating more humane workplaces. These noble intentions, however, can undermine the effectiveness of listening skills training. We place too much emphasis on behavior and mindset: how to be a better listener. We don’t place enough emphasis on what to listen for, becoming a more strategic listener.

Those of us who teach leaders how to listen, secretly want to use the skill as a trojan horse for creating more humane workplaces.

I can anticipate the reaction of purists who would warn against polluting one’s mind with listening filters. You wouldn’t choose bait without knowing what’s swimming below. When training therapists, coaches, or social workers I stand with the purists. Empty your mind, open your heart. When training leaders – busy, time-starved, results-oriented leaders – we need easy-to-adopt guidance so they can experience a noticeable improvement.

Got a Minute?

Some conversations are about career development, some are about establishing and maintaining relationship. Let’s focus on how to strategically listen when someone with a problem to share approaches a leader with the deceptively casual, “Hi, got a minute?”

As David Straus, the founder of Interaction Associates, pointed out in “How to Make Collaboration Work,” a problem is a situation someone wants to change.

Most problems brought to leaders at work are situations that the person raising the issue wants to change. The key to being a better strategic listener is to explore the nature of the situation and the nature of the change.

When a person feels stuck, it is likely that there are underlying or hidden influences missing from their thinking. The SCAN model from Unstuck Minds can help reveal what we might be missing when trying to make sense of the situations we want to change. Here’s a quick explainer video about SCAN.

When interacting with someone feeling stuck, a leader should listen for information from each of the SCAN dimensions:

  • Ask about structures: What existing systems, routines, or processes are resisting the change you want to make?
  • Ask about context: What environmental factors outside your control pose threats or opportunities?
  • Ask about assumptions: Name underlying beliefs you hold about the situation? What underlying organizational beliefs maintain the status quo?
  • Ask about needs: Who matters to the situation, what do they each care about? Whose perspective is missing from your understanding of the situation?

Without a framework like SCAN, we are all tempted to seek the kind of information we like best. Our favorite sources of information are like our preset music stations or playlists. We get a steady diet of what the channel provides, but a breakthrough might require a conscious effort to hear something unexpected.

If you’d like to learn which of the SCAN dimensions you’re most attracted to, you can take a free assessment and download a report.

Five Cut-and-Paste Chatbot Hacks for Overwhelmed Decision Makers

Imagine having a whip-smart, creative summer intern who only fetches coffee while managers solve all the problems. That’s how many organizations employ AI assistants today.

To help you get more from this underutilized resource literally at your fingertips, here are five hacks to elevate your chatbot responses.

1. Ask Me Questions

Chatbots can do much more than provide responses to your queries. At the end of a chatbot prompt, include a sentence like this: “Feel free to ask me questions to clarify this request and ensure your response is not constrained by the way I framed my question.”

This simple invitation transforms a one-way interaction into a collaborative dialogue. Instead of accepting a potentially limited response, you’re opening the door to deeper, more nuanced insights.

2. Play Devil’s Advocate

Chatbots are unfailingly polite and supportive. But sometimes, you need a thought partner to pressure test your thinking or identify potential pitfalls.

Instead of posing a straightforward question, try this approach: Enter your conclusion or plan of action, then invite opposition. Use a prompt like: “Please play ‘devil’s advocate’ in response to what I’ve shared. I’m interested in what I might be missing and what flaws you detect in my reasoning.”

3. What Would (Insert Expert Here) Do?

Chatbots can adopt personas based on their extensive training data about well-known experts. Want to brainstorm with Thomas Edison or get Indra Nooyi’s take on a thorny investment option? Here’s a powerful prompt:

“I’m trying to figure out X. I would like you to coach and advise me as if you were [expert]. Please use what you know about [expert] to inform the questions you ask and the perspectives you share.”

4. Role-Play a Difficult Conversation

Remember those awkward role-play exercises in training workshops? Now you can practice challenging interactions in private. Start by providing the chatbot with relevant information about the person and situation. Include any anticipated challenging behaviors.

You can even explain your goals and have the chatbot ask you questions to help realistically portray the other person. It’s like having a personal communication coach available 24/7.

5. Get the Image You Want

AI image generation can be frustratingly hit-or-miss. While it feels magical to create images with a few words, getting exactly what you want can be challenging.

If you’re unhappy with the initial image, get the chatbot to help you craft a better prompt. Try this approach: “Looking at the image you’ve generated, here are a few things I want to change. Before regenerating an image, I’ll list the changes. Then, I want you to provide a complete prompt that will generate a new, improved image.”

These hacks aren’t about replacing human creativity and decision-making. They’re about amplifying your capabilities, providing new perspectives, and helping you work smarter, not harder.

The Emotional Mismatch in Organizational Change

If you’re exhausted, overwhelmed, and uncertain about what might be changing at work next week, take comfort: you’re not alone. The scale of organizational change is staggering. Consider this: in 2023, the management consulting industry in the U.S. grew at 7.7% — more than twice the overall U.S. GDP growth of 3%. When consulting firms generate more change strategies, leaders and employees face even more upheaval in the years ahead.

The Messy Middle of Change

Given this trend, we at Unstuck Minds aren’t surprised by the recent requests for workshops about dealing with change. While most organizations want help preparing for change, many reach out when they’re already stuck in the middle of it.

While developing a change workshop, I found unexpected insight from an emergency room physician. In an October 5th New York Times opinion piece titled “I’m a Doctor. ChatGPT’s Bedside Manner is Better Than Mine,” Jonathan Reisman wrote about his training in delivering bad news to patients and families. He was initially skeptical about using scripts and techniques, believing that “compassion and empathy couldn’t be choreographed like dance steps.”

As an ER physician, Reisman regularly delivers versions of this “bad news” script. He noted, “For patients and their families, these conversations can be life-changing, yet for me it is just another day at work – a colossal mismatch in emotion.”

This concept of emotional mismatch perfectly captures a crucial challenge in organizational change.

The Change-Emotion Gap

When leaders discuss change with their teams, they face a similar emotional disconnect. While not as devastating as delivering life-altering medical news, this mismatch creates tension that can derail productive dialogue about change.

William Bridges’ famous Transitions model emphasizes that while change is situational, transition is psychological. It involves three stages:

1. Ending: People let go of the old way

2. The Neutral Zone: A period of uncertainty and confusion

3. New Beginning: Individuals embrace new identities and ways of working

The greatest emotional mismatch occurs in the “neutral zone.” Leaders, eager for results, grow impatient while their teams still mourn the loss of familiar routines.

Bridging the Gap: A Better Approach

Just as physicians learn scripts for delivering difficult news, leaders can use specific prompts when change efforts stall. Instead of selling the benefits of change, try these questions — and resist the urge to solve, fix, or judge:

– “What’s making this change hard for you?”

– “Here’s what I’m still getting used to ________. What about you?”

– “Does it feel like something you value is going away? Like what?”

When you sense the emotional gap narrowing, explore possibilities:

– “Not everything is set in stone yet. What might we be able to influence now that things are changing?”

Remember: You can’t force emotional alignment. If people don’t feel safe expressing their true feelings, they’ll find others who share their emotional state — often colleagues who reinforce resistance to change.

The key to successful change management isn’t pushing harder; it’s creating space for honest dialogue about the emotional journey.

Unclench Your Brain; Hold Thoughts Lightly

In her 2021 bestseller, Peak Mind, professor of psychology, Amishi Jha recounts an epiphany she had about the powerful ways our worldviews grip and constrain our thinking. Dr. Jha and her family had been attending a birthday celebration for her mother. It was a milestone birthday and her mother’s house was packed with friends and relatives, many of them Indian men and women in their sixties and seventies. Dr. Jha and her sister took charge of serving food and drinks. Here’s how Dr. Jha describes what happened next.

When the time came to serve the cake, I was at a loss – my daughter was nowhere to be found, and my sister was busy cutting and plating the cake while I ran frantically back and forth with two plates, trying to get to all the guests. Finally, I felt a hand on my arm. My husband, Michael, was standing there with our son and my nephew

Can we help you?

Husband, son, and nephew jumped in and efficiently distributed the plates. Everyone enjoyed cake, problem solved.

Later, Dr. Jha reflected on the experience. Why hadn’t she asked her husband for help? Why was her first thought, “where is my daughter?” Shockingly, she realized that she had fallen under the spell of a deeply ingrained worldview: Men don’t serve food in Indian households!

As a woman, a scientist, and a psychology professor, Dr. Jha is acutely aware of the casual, implicit biases that regularly harm women. For example, it’s not unusual for her to receive emails addressed to “Sir.”

After her mother’s birthday party, she wanted to shout, “But I’m not sexist!” The reality, she came to realize is that “…if sexism exists in the world, it exists in my lived experience of the world.”

What Would it Take for you to Change your Mind?

Mental models are internal representations of external reality. They are the stories we tell ourselves to help us make sense of the world. Mental models help us process information, reason, make decisions, and make predictions. The key word in the definition is, “representation.” Alfred Korzybski, a Polish-American philosopher and mathematician pointed out that mental models are representations of reality in the same way that a map is a representation of a territory.

Mental models are useful precisely because they simplify reality. Like maps, mental models leave out a lot of detail. Also, like maps, unless a mental model is updated, new realities can make our rigidly held models less useful.

We can hold maps at arm’s length. It’s much harder to put daylight between ourselves and our mental models. Consequently, we confuse our models with reality, we accept our certainties as truth. What’s worse, because the mental model dictates how we process information, it can change the brain’s ability to notice information that’s not part of the model. Dr. Jha literally didn’t notice her husband, son, and nephew when she scanned her mother’s house looking for someone to help serve cake.

Noticing Stale Assumptions

Developmental psychologist, Robert Kegan writes about the transformational changes people experience throughout their lives. His subject-object theory of development differentiates between our internal assumptions about the way the world works (subject) and aspects of the world we can examine independently (object).

Kegan often asks, “Do you have the idea, or does the idea have you?” If you have the idea, you can examine it objectively. If the idea has you, you are unconsciously gripped by the idea.

Before her epiphany, Dr. Jha was unwittingly gripped by the idea that men don’t serve food in Indian households. After her epiphany, the idea no longer controlled what Dr. Jha could notice and think about her situation. She became cognizant of the relationship between an old story and its impact on her behavior. She can hold the thought lightly and decide how it will inform her worldview going forward.


Jay’s Story

I clearly remember how disoriented I felt after pitching my book to Steve Piersanti, founder of Berrett-Koehler Publishers. He pointed out that most people don’t read non-fiction books, they don’t even buy them. Bestselling non-fiction books are purchased in bulk and handed out during corporate events, conference key-note presentations, or as part of training programs. He didn’t care about my writing chops or my research. He wanted to know if I had a platform and a following. A lot of deeply held assumptions and a few fantasies about being an author lost their hold on me that day.

Lisa’s Story

Like many people, I was drawn into a professional role because it suited my personality and skills. I didn’t plan to work in sales leadership and account management, I discovered a knack for it. As I experienced success, I started thinking of myself as a sales professional. Unconsciously, I adopted a mental model that many of my coaching clients share: What I do is who I am.   Since co-founding Unstuck Minds, I’ve given myself permission to reinvent my role. I’ve learned to loosen my grip on how I see myself. I recently pursued an ICF coaching certification. Now I have a portfolio of capabilities to contribute.  

Loosening the Grip of Stale Assumptions

Stale assumptions don’t just grip people. Many businesses suffer from calcified assumptions about what customers want. It’s easy to imagine the proclamations below animating strategy meetings at three, once dominant companies:

  • The experience of scanning the shelves of a physical store is an irreplaceable part of what customers love about Blockbuster.
  • Quality, consistency, and value make Kodak film the best choice for all photographers and cameras.
  • Business professionals are obsessed with the Blackberry keyboard.

Noticing and potentially revising a mental model isn’t easy. Unstuck Minds has developed tools and thought exercises to help you pull back the curtain on influential thoughts. Here are two of our favorites:

Brainstorm terrible Ideas

Imagine you work for a retail clothing company that prides itself on personalized customer service. In a meeting someone suggests closing all the stores and selling your apparel through a third-party, online e-commerce site. It would be easy to picture people angrily reacting to the idea because it violates a core assumption about the company’s business model. Now that the assumption is out in the open, you can challenge it or recommit to it. Read our story about using “terrible ideas” to help a client identify assumptions and worldviews.

  • What blasphemous yet plausible idea would elicit a gasp or an eye roll in your organization?
  • What does the reaction say about your organization’s assumptions?

Consult future you

When facing decisions that will play out over time, we assume that the person who makes the decision (Present-Me) will think and feel the same way as the person who will live with the decision (Future-Me). It’s easier to recognize the fallacy when we retrospectively evaluate past decisions. When we look back on consequential choices we made in the past, it feels obvious that our current selves, faced with the same decision, might consider different criteria or make a different choice. Here’s a trivial example that might be relatable. It’s the middle of the afternoon and someone has brought a tray of rich, decadent cookies into the breakroom from a meeting that just ended. Present-You knows what it wants. How will ‘10-Minutes-From-Now-You’ feel about the decision to mindlessly devour the cookie?


In a lot of ways, a life gripped by our mental models is a bit like living in a dream-like state. We don’t question the strange logic of our dreams. The first moments of waking up feel disorienting.

If you no longer believe that a jolly bearded resident of the North Pole delivers gifts to deserving children on Christmas, you understand the experience of revising a mental model. And yes, letting go of a cherished mental model might be accompanied by a sense of loss. On the plus side, when you hold thoughts, assumptions, and conclusions lightly, you create space for surprising ideas to present themselves for your consideration.

Jha, Amishi P. Peak Mind: Find Your Focus, Own Your Attention, Invest 12 Minutes a Day. New York: HarperOne, 2021.

Notice What You Want to be True

My sister Judi and I often argue about the purpose of higher education. She believes that college is for developing marketable skills. I believe college is for developing thinking skills. She sees college as a path toward employment. I see college as a path toward human flourishing. Judi majored in journalism and ran her own communications and public relations firm. I majored in philosophy and went into the restaurant business.

In 2022, the MIT Open Learning Website posted a story about a recently published white paper called “The Workforce Relevance of a Liberal Arts Education.” Given my beliefs about higher education, I was primed to uncritically accept its findings. Based solely on the title, I sent a ‘told-you-so’ link to Judi before I’d even read it.

When I clicked through to the white paper, I noticed that a series of roundtable discussions with senior campus leaders informed the paper’s point of view. At the end of the paper, the authors listed the roundtable participants. Of the eleven institutions represented, nine of them identified as liberal arts colleges.

Granted, a white paper takes a position and advocates for it. The report did not claim to be a research paper. Still, I could easily see myself using the report as evidence for a belief I want to be true.

Judi and I would probably characterize our views on higher education as polarized. In truth, if we ever bothered to explore each other’s perspectives, I’m confident we’d discover broad areas of agreement. But what fun would that be? We get a strange satisfaction from adopting our roles as combatants. Our relationship is not at risk over the disagreement.

A more consequential polarization grips our society. We are all primed to uncritically accept our tribe’s claims. We’ll happily buy whatever our side is selling while simultaneously parsing every sneer and soundbite coming from the other side.

Signs point to a particularly nasty US presidential campaign between now and November. We’re about to be thrown into the deep end of a pool of lies and disinformation. To prevent yourself from drowning, notice what you want to be true.

Noticing what you want to be true requires humility and honesty. Do you care more about truth than you do about power, winning, and looking good? Perhaps you believe that your preferred ends justify dishonest means. You don’t need your claims to be true as long as they’re popular. Of course, one wonders what kind of future you have in mind if honesty can be so easily cast aside on the path to achieving it.

There don’t appear to be any consequences for public figures who tell lies. It’s all upside. It’s possible to gain an advantage over your opponents by lying about them, and no harm will come to your standing as an authority. And, since political campaigns are high-stakes competitions, we can expect to hear a lot of lies between now and November. Notice what you want to be true.

Warning! Mental Quicksand Ahead

We help people adopt an unstuck mindset. An unstuck mindset is a healthy mode of operating when things become overwhelming. It’s an orientation to complexity and uncertainty that invites breakthrough insights and novel options. We’re like mental and emotional fitness coaches conditioning people to thrive in a world that feels out of control.

But what if you’re stuck and you don’t realize it?

We find ourselves in mental quicksand when conditions have changed, but our approach remains the same. Instead of rethinking when we don’t get the outcomes we want, we use our tried-and-true strategies even more diligently. Like struggling to escape quicksand, the more effort we apply, the more stuck we become.

If any of the thoughts below feel familiar, you may already be caught in mental quicksand.

I’m right. They’re wrong.

Being right or being wrong makes sense when dealing with math problems, documented facts, or testable predictions. Thinking that there’s a right or wrong answer to a complex issue is just a trick your brain is playing on you. Brains like simplicity because simplicity conserves energy. With a bit more mental and emotional stamina, our brains can learn to tolerate nuance and creativity.

If you find yourself framing an issue as a choice between mutually exclusive alternatives, pause and ask yourself: How do we achieve the best of both?

I’m one purchase away from happiness.

You know that feeling of anticipation when you’ve splurged on a purchase that hasn’t been delivered yet? Or maybe you’ve decided to take up a new health regimen or hobby that you imagine will improve your life. If the new item or practice has become vital and transformative, congratulations!

More often, the item you coveted is now just another bland possession. The new practice has become a half-hearted routine or something you’ve abandoned. You’re back to scanning catalogues and considering the hot new life hack.

If you find yourself eager to bring something new into your life, pause and ask yourself: What need am I expecting this thing to meet?

I don’t know what came over me.

We are often surprised by our reactions. When triggered, an emotional energy can escape that makes us unrecognizable to ourselves. That out-of-proportion response is useful information. We may need the help of a therapist or coach to identify the source. Attempts to rein in our extreme reactions or write them off as the result of a temporary malady just gets us more stuck.

When you’re surprised by your own over-the-top reaction, pause and ask yourself: What does this reaction say about my unfulfilled aspirations or aspects of my life I have yet to make peace with?

Why am I getting the opposite of what I want?

A strange thing happens when we try too hard. Sometimes we put so much effort into achieving a goal, we create conditions for the opposite of our goal to take root. Let’s say Devon is eager to feel included. He adopts a strategy of helping whenever there’s a conflict or issue. He expends a lot of energy inserting himself into situations to fix problems. Devon’s efforts to be of service end up complicating matters. Over time he develops a reputation for being meddlesome and disruptive. Eventually people start avoiding, rather than including Devon.

If you feel a sense of dissatisfaction with your situation because of the extreme gap between what you want and what you’re getting, pause and ask yourself: How might I challenge the assumptions responsible for my choices?

How did we end up with the same strategy if we agree that our world has changed?

If you’re part of an organization that periodically reassesses their strategic priorities, you may have noticed that this year’s strategy could be summed up as, “Do what we’ve been doing… better.” Of course, there’s nothing wrong with staying the course if things are working and you know how to navigate “the course.” But why would you stick with a familiar strategy if the environment in which your organization operates starts to feel unfamiliar.

Whatever process you use for setting direction and prioritizing resource investments, pause and ask yourself: What opportunities or disruptions are emerging that deserve our attention?

The Case for Reinventing the Wheel

It’s probably just my reflex when told not to do something.

Whenever I hear the advice, “don’t reinvent the wheel,” I think, “why not?” I presume the subtext is: don’t waste resources solving a problem that’s already been solved. If nothing else, solving a problem as if it weren’t already solved is educational. In fact, the simple act of re-imagining solutions can raise useful questions about the effectiveness of the status quo.

“Reinventing Wheels” Reveals Hidden Assumptions

In 1997, I was part of a cross-functional “change team” at Pizza Hut. We had been asked by Mike Rawlings, the CEO at the time, to identify ideas for reducing overhead costs by 10% (in a previous blog post, I’ve described the change team experience in more detail). We came back to Mike and his executive team with recommendations that would cut expenses by 30%, a recommendation that Yum! Brands later adopted with savings they projected would amount to $300 million by 2019.

I didn’t recognize it at the time, but I see now that the change team had adopted a “reinvent the wheel” approach to our challenge. Rather than look for inefficiencies in the existing structure, we started by asking, “what do restaurant general managers need to satisfy their customers?” If a savvy restaurant manager acting like an owner wouldn’t require the support, it raised the question: why does this function exist? The ensuing discussion revealed a set of operating assumptions that had become invisible.

The SCAN Framework

The SCAN framework (Structures, Context, Assumptions, and Needs) is designed to reveal hidden influences that may be keeping us stuck. When we introduce the SCAN framework to our clients, people struggle the most with the ‘Assumptions’ dimension. Once we define our terms, it’s easy for people to grasp the differences among underlying structures, surrounding context, and human needs. Assumptions, on the other hand, are hard to recognize because noticing what governs the way you notice feels unfathomable.

A thought experiment like reinventing the wheel provides an indirect look at assumptions that might be worth challenging. Instead of trying to name your assumptions, reinventing the wheel invites you to justify the status quo.

Maybe you have a sinking feeling that something fundamental about your business or organization needs to change. Perhaps you don’t trust the typical problem-solving approach your leadership team would take if you raised the issue.

Before calling in the consultants, reinvent your wheel by starting with the questions below.

Reinvention Questions

  • What does your organization offer that people will continue to benefit from in the future?
  • Who are the people that benefit from what your organization will continue to offer?
  • What has changed about them since the time you set up the current systems and distribution channels designed to meet their needs?
  • What has changed about the competitive landscape? How else can they get their needs met?

You don’t have to literally reinvent your business. It’s enough to expose hidden assumptions so you can make informed choices about what to keep and what to change. Sometimes, when it comes to getting unstuck, even if “it aint broke,” break it. Then, reinvent how you fix it.

Move over Homo Sapiens, There’s a More Evolved Sheriff in Town

During a phone conversation last week, my business partner Lisa and I joked that we may be headed for the next evolutionary stage beyond homo sapiens. We noted that even the most adept humans seem ill-equipped to deal with today’s chaotic world. Oh, and it seems unlikely that things will become calmer and more predictable in the future. The conversation lingered with me.

We call our company Unstuck Minds. We believe that people who operate with an unstuck mind bring more creativity and compassion to the world. Creative thinking generates novel ideas and fresh insights. Compassion builds and sustains connections that help people feel seen, heard, and valued.

Homo sapiens literally, the wise human, succeeds as a species in part because we have large complex brains, language, and highly developed social skills. Now we’re starting to experience the downsides of what were once advanced adaptations. Those big brains are susceptible to mental health issues and cognitive bias. Our language skills allow us to spread harmful belief systems. Individuals and groups have begun to use our social intelligence to exploit and marginalize others.

Are the current challenges and complexities faced by humanity acting as evolutionary pressures that could drive natural selection towards the emergence of a new human subspecies better adapted to cope with an increasingly uncertain and complex world?

People are exhausted and overwhelmed. Are the current challenges and complexities faced by humanity acting as evolutionary pressures that could drive natural selection towards the emergence of a new human subspecies better adapted to cope with an increasingly uncertain and complex world? Might humans with unstuck minds be better suited to thrive in the future?

Welcome Homo Mens Soluta

Homo mens soluta, literally human with a freed or unstuck mind, might be where we’re headed as a species. The list below describes a thought experiment about the adaptations required to thrive in a future of increasing complexity and uncertainty.

We will Build Generous Connections with Others

In a complex world, collective intelligence and collaboration will be more advantageous than individual efforts. Homo mens soluta will move beyond the impulse to view relationships between individuals and groups as transactional. In the future, we will provide support and resources freely and without an expectation of receiving something in return.

We will Hold our Conclusions Lightly

Rather than fixating on definitive answers, homo mens soluta will thrive in ambiguous situations. We will feel comfortable with incomplete information and be adept at making decisions based on probabilities and calculated risks. We will form working hypotheses rather than certainties and easily let go of conclusions in the face of new evidence.

We will Notice our Mental Quicksand

A heightened awareness and understanding of our thought processes, biases, and decision-making heuristics will enable homo mens soluta to self-regulate and self-correct. This metacognitive ability will lead to more effective learning, problem-solving, and adaptation.

We will Form Generative Questions

Given easy access to vast amounts of information, the capacity to discern meaningful patterns, correlations, and insights from seemingly unrelated data streams will be advantageous. Homo mens soluta will ask generative questions to take advantage of the available information. The skill of asking better questions will be more adaptive to a future in which answers are abundant, but not equally useful.

We will Develop Attention Agility

The ability to rapidly adapt thought processes to accommodate changing circumstances and new information will become critical. Homo mens soluta will possess heightened neuroplasticity, allowing our neural pathways to reorganize and form new connections more efficiently.

If you want to make sure your genes get passed on to your descendants, or if you’re simply interested in building the mental stamina to deal with our chaotic world, consider developing an unstuck mind.