Leadership Begins with Managing Performance and Matures into Manifesting Purpose

For decades, organizations have defined “good leadership” through the language of competencies. They build models that specify what leaders should know, say, and do – how to give feedback, how to manage conflict, how to make decisions. These models create consistency and a sense of fairness. They make it possible to assess, promote, and design training programs.

But competency models also do something else, something unintended. They imply there’s a single, correct way to lead. They teach people to manage leadership rather than to manifest it.

Early in a leader’s journey, managing is essential. New leaders need guidance, structure, and standards. They need to understand how to set expectations, how to hold people accountable, how to ensure that work gets done safely and ethically. Managing performance is the foundation of effective leadership.

As leaders mature, they discover that management alone doesn’t inspire excellence or adaptation. When environments change, when uncertainty rises, when teams face complex and ambiguous challenges, leaders can’t rely on checklists. The competencies that once provided confidence start to feel confining.

This is the turning point where leadership matures, when it shifts from managing performance to manifesting purpose. When early-career leaders focus on managing performance, they tend to emulate their role models. When leaders mature, they need to connect who they are to how they lead, that might mean reframing competencies as foundational, not aspirational.

From Competencies to Conditions

Manifesting purpose means creating the conditions in which people and organizations can thrive. It’s not about whether leaders have mastered the right behaviors; it’s about whether their leadership is producing the right organizational climate.

Think of leadership outcomes not as what leaders do, but as what people experience when leadership is working as intended.

  • Do people understand how their work connects to a larger purpose?
  • Do they feel safe to raise concerns, take risks, and innovate?
  • Do they see decisions being made transparently and collaboratively?
  • Do they believe their contributions matter?

If those conditions exist, leadership is functioning. If they don’t, it isn’t – regardless of how well a leader performs against a competency checklist.

And who is best positioned to determine whether those conditions exist? Not the leader’s manager. Not an HR algorithm. The people being led. The most direct way to know whether leadership outcomes are being achieved is to ask the people impacted by them.

There’s No One Right Way to Lead

Every organization’s strategy calls for different conditions. Every team’s context is unique. And every leader’s personality, history, and strengths shape how they bring those conditions to life.

Organizations exert control by establishing structures. Yet when it comes to professional development, there’s no one right way to lead. If we’re not careful, we can end up treating leaders like widgets on an assembly line. Competency models turn into quality assurance standards, and facilitating leadership workshops feels like teaching to the test.

What organizations really need are leaders who can translate purpose into experience. Some will do that through storytelling and inspiration. Others will do it through systems and structure. Still others through empathy, inquiry, or relentless problem-solving. What matters isn’t the method, it’s what the method manifests.

Rethinking Leadership Development

If organizations want leaders who manifest purpose rather than just manage performance, their development practices need to evolve. That means shifting from competency-based instruction to outcome-based reflection.

Instead of asking:

“Has this leader demonstrated effective communication?”

Ask:

“Do people on this leader’s team feel informed, heard, and aligned?”

Instead of designing programs to improve discrete skills, design experiences that help leaders experiment with new ways of creating the conditions their teams need. Replace competency assessments with outcome conversations. Replace one-size-fits-all workshops with real-time reflection, feedback, and coaching tied to strategic outcomes.

The question isn’t whether leaders know what good leadership looks like. It’s whether people around them can feel it.

Work Awake!

Is taking leaders away from their work and putting them in a classroom really the best way to help them improve?

Classroom training has its benefits, but often not the ones we advertise. It promotes social connection and peer learning through shared experience. At a time when social isolation and loneliness are being described as a public health crisis, any opportunity to bring people together feels important. Sometimes, we ask leaders to attend a training session simply to signal that a topic warrants their full attention.

The classroom is an artificial environment. We simulate reality with case studies, role-plays, and structured activities. But what if we flipped the script? Instead of making the classroom feel more like the real world, what if we made the real world feel more like a classroom? Learning opportunities are everywhere—we just need to help leaders notice them and extract the relevant lessons.

Instead of making the classroom feel more like the real world, what if we made the real world feel more like a classroom? Learning opportunities are everywhere—we just need to help leaders notice them and extract the relevant lessons.

Learning in Context

The good news: readily available artificial intelligence (AI) tools make learning in the flow of work more accessible than ever. Leaders no longer have to wait for a weekly coaching session to process a challenging situation. They don’t have to flip through a long-forgotten participant manual to recall a useful framework.

That’s why we created Work Awake—a systematic approach to in-the-moment development for leaders.

Working awake means maintaining real-time awareness of your mindsets, behaviors, and impacts so that skill development becomes a deliberate part of your leadership practice.

Meet Your Work-Awake Coach

At the center of our strategy is a customized AI coach: the Work-Awake Coach. You can interact with our prototype here. We’d love to hear what you think.

Unlike general-purpose tools like ChatGPT, Claude, or Gemini, the Work-Awake Coach is purpose-built. It’s trained on your organization’s leadership philosophy, values, and frameworks. Whether you want to reinforce concepts like emotional intelligence, growth mindset, or navigating adaptive challenges, the coach helps leaders become fluent in your organization’s leadership language.

Want your leaders to use the GROW model to coach others? The Work-Awake Coach helps them prepare coaching conversations using that very model.

This is what we mean by a learning integration strategy—embedding what you teach into how your leaders think and act every day.

The Hidden Agenda of Working Awake

Yes, the Work-Awake Coach is practical. It offers just-in-time support for tricky conversations and complex decisions.

But it also nurtures something more profound: attention agility.

Attention agility is the ability to shift your focus and perspective when conditions change. It’s what helps us spot insights and generate options we would have missed by relying on our usual habits of thought and familiar social connections.

Sleepwalking through your day—mindlessly following routines—limits what you notice. Working awake means reclaiming your attention. And that changes everything.

In a volatile and uncertain world, adaptation is non-negotiable. But we can’t adapt unless we notice we’re stuck. And when we’re stuck, we need someone to ask provocative, perspective-shifting questions.

Even better if that “someone” understands your communication style, never forgets a conversation, is always available, and puts your growth first.

How Leaders Turn Thinking Into Action: Lessons From Five Years of Data

Organizations develop unique patterns in how they navigate complexity and uncertainty. After five years of assessing how leaders approach challenging situations, we’ve discovered that different organizational cultures rely on markedly different information sources to make decisions – insights that challenge our traditional one-size-fits-all approach to leadership development.

I don’t think anyone would be surprised to learn that a group of leaders in a government auditing function would process information differently than a group of technology company sales leaders. Why then, do we offer both groups the same advice about aligning stakeholders, influencing senior leaders, and managing change?

The SCAN Framework

To help leaders identify hidden influences and unseen barriers in complex environments, we developed the SCAN framework. This tool assesses four critical data sources that inform leadership thinking: Structures (organizational systems and norms), Context (environmental factors), Assumptions (underlying beliefs), and Needs (stakeholder motivations and desires). SCAN scores allow us to visualize how different leaders prioritize these information sources when moving from thinking to action.

Our analysis reveals that functional groups and organizations develop distinct thinking-to-action cultures – consistent patterns in how they process information when setting direction, making decisions, or solving problems under uncertainty.

Three Distinct Thinking-to-Action Cultures

The bar graph compares three different groups of leaders from three different organizations and functions. Bar heights represent percentile scores for each dimension of the SCAN framework. The black dashed line represents the average score for each dimension based on total database responses from groups working in the same functions and organizations (n=1528).

Leading Change

Let’s consider what the SCAN profiles in the above graph suggest about how each group of leaders might design a large-scale change effort and the pitfalls they might encounter during implementation.

Government Audit Managers

These leaders demonstrate a strong focus on existing systems and norms, scoring notably higher than average in the Structures dimension. Their systematic approach brings stability and consistency, but also creates specific challenges in change management. They tend to overlook environmental factors outside their direct control (low Context) and rarely question established systems (low Assumptions).

When leading change initiatives, these leaders excel at working within established frameworks but need to strengthen their ability to:

  • Connect change efforts to broader strategic objectives
  • Respond to shifting external factors
  • Challenge procedures that no longer serve their purpose

Technology Company Sales Leaders

These leaders excel at reading market signals and external trends, with significantly higher Context scores than average. This market sensitivity creates agility but can lead to implementation challenges. Their attention to market dynamics often comes at the expense of understanding internal systems and processes (low Structures), while established organizational beliefs remain largely unexamined (low Assumptions).

Their change initiatives benefit from strong market alignment but require additional focus on:

  • Analyzing how new priorities interact with existing systems
  • Building sustainable processes amid market volatility
  • Balancing quick responses with structural considerations

Software Engineering Leaders

This group stands out for their strategic and innovative mindset, showing exceptionally high scores in both Context and Assumptions. They readily embrace new trends and willingly challenge status quo operations. However, their significantly lower Needs scores suggest that they do not seek inspiration for innovation by attending to the desires and motivations of people.

Their change leadership strengths lie in driving innovation, but success requires:

  • Balancing innovation with operational stability
  • Maintaining quality standards while pursuing new ideas
  • Increasing focus on stakeholder impact and adoption

Implications for influencing, aligning, and deciding

Identifying distinct thinking-to-action patterns help us support rather than overwhelm decision makers when they deal with multiple complex, uncertain, and high-stakes situations. We can start by supplying information that’s easy to digest given a leadership team’s SCAN preferences. Next, we can make information from overlooked sources easier to digest so that leaders don’t run the risk of missing something important.

Understanding your organization’s thinking-to-action culture provides a foundation for more effective leadership development and organizational change. It allows you to leverage your cultural strengths while systematically addressing potential blind spots.

Cognitive Slack: Creating Mental Reserves for Getting Unstuck

How do you help leaders and organizations adapt their thinking strategies to the challenges of a volatile business environment? Thinking tools and skills need to match the complexity of the problems we hope to solve. However, helping people develop their thinking skills by giving them something challenging to think about is a bit like teaching kids to swim by throwing them in the deep end of a pool.

At our core, we help people get unstuck. We focus on situations where individuals, groups, or organizations attempt to make changes, yet despite their best efforts, things remain the same. Through our work, we’ve discovered that hidden influences often play a major role in maintaining the status quo. By helping people notice what they’re missing, transformation becomes possible.

Learning to Float

Speaking of swimming, Lisa’s two boys learned to swim using the SwimRight method, pioneered by four-time Olympic gold medalist Lenny Krayzelburg. This method teaches the swim-float-swim technique, emphasizing confidence and safety as foundations for learning. Children first master floating on their backs, allowing them to rotate between swimming and resting while practicing strokes. This balance between effort and rest proves crucial for building both skill and confidence.

Recently, while discussing our approach to helping clients embrace uncertainty, Lisa suggested balancing “float” emphasis with “swim” emphasis according to what our clients need. At present, many of our clients face extraordinary change fatigue—it’s as if they’re treading water while watching the shoreline recede. In such moments, they need a life preserver more than lessons on developing stamina.

Here’s the challenge: When you’re already overwhelmed by complexity and uncertainty, you lack the mental bandwidth to consider—let alone adopt—new ways of thinking. As we noted in a previous post, early influences can grip our minds with uninvited ideas. For many, the prospect of loosening these habitual thought patterns feels like yet another problem to solve. Instinctively, we reach for familiar solutions—often the very approaches keeping us stuck.

Have you ever tried to improve your productivity with a new time management tool that you didn’t have time to learn how to use?

Have you ever tried to improve your productivity with a new time management tool that you didn’t have time to learn how to use?

Understanding Cognitive Slack

Our friend and colleague Linda Dunkel’s work with Credit Human, a San Antonio-based credit union, offers an illuminating parallel. Rather than focusing on the abstract concept of financial health, Credit Human emphasizes “financial slack”—maintaining a financial reserve that helps people stay ahead of expenses and feel prepared for the unexpected. Like having the confidence you’ll stay afloat when exhausted, financial slack provides crucial breathing room.

This concept translates powerfully to mental capacity. Just as financial stress creates a vicious cycle of difficult choices, cognitive stress limits our ability to form insights, build relationships, and identify creative options. When mentally overwhelmed, we tend to avoid challenging tasks and hard conversations, often seeking refuge in easy distractions.

This recognition led us to develop the concept of “cognitive slack”—a strategic mental reserve that helps us manage attention and access hidden influences when facing uncertainty and complexity.

Signs You Need Cognitive Slack

Common situations where cognitive stress compromises creativity and compassion include:

Work-Related Challenges:

– Finding your contributions regularly dismissed or ignored

– Struggling to complete tasks requiring deep concentration

– Focusing so intently on your agenda that you miss others’ input

Personal Stressors:

– Managing intrusive thoughts and emotions that affect work performance

– Processing information in a non-native language

– Grappling with problems that seem too complex to solve

Communication Barriers:

– Jumping to offer solutions instead of truly listening

– Redirecting conversations back to your priorities

– Avoiding difficult but necessary discussions

Creating Space: The Power of Mental Floating

Neuroscience reveals why our best ideas often emerge during breaks—whether in the shower, while exercising, or during other moments of mental rest. These periods activate our brain’s default mode network, essentially allowing our minds to float between periods of focused effort.

To build more cognitive slack into your day:

– Schedule regular “floating” breaks between intense work sessions

– Create deliberate transitions between meetings or tasks

– Allow time for unstructured thinking and reflection

Just as swimmers alternate between strokes and floating to build endurance, incorporating strategic mental breaks can help us navigate complexity with greater resilience and insight.

Sometimes the most productive thing you can do is float.

Unclench Your Brain; Hold Thoughts Lightly

In her 2021 bestseller, Peak Mind, professor of psychology, Amishi Jha recounts an epiphany she had about the powerful ways our worldviews grip and constrain our thinking. Dr. Jha and her family had been attending a birthday celebration for her mother. It was a milestone birthday and her mother’s house was packed with friends and relatives, many of them Indian men and women in their sixties and seventies. Dr. Jha and her sister took charge of serving food and drinks. Here’s how Dr. Jha describes what happened next.

When the time came to serve the cake, I was at a loss – my daughter was nowhere to be found, and my sister was busy cutting and plating the cake while I ran frantically back and forth with two plates, trying to get to all the guests. Finally, I felt a hand on my arm. My husband, Michael, was standing there with our son and my nephew

Can we help you?

Husband, son, and nephew jumped in and efficiently distributed the plates. Everyone enjoyed cake, problem solved.

Later, Dr. Jha reflected on the experience. Why hadn’t she asked her husband for help? Why was her first thought, “where is my daughter?” Shockingly, she realized that she had fallen under the spell of a deeply ingrained worldview: Men don’t serve food in Indian households!

As a woman, a scientist, and a psychology professor, Dr. Jha is acutely aware of the casual, implicit biases that regularly harm women. For example, it’s not unusual for her to receive emails addressed to “Sir.”

After her mother’s birthday party, she wanted to shout, “But I’m not sexist!” The reality, she came to realize is that “…if sexism exists in the world, it exists in my lived experience of the world.”

What Would it Take for you to Change your Mind?

Mental models are internal representations of external reality. They are the stories we tell ourselves to help us make sense of the world. Mental models help us process information, reason, make decisions, and make predictions. The key word in the definition is, “representation.” Alfred Korzybski, a Polish-American philosopher and mathematician pointed out that mental models are representations of reality in the same way that a map is a representation of a territory.

Mental models are useful precisely because they simplify reality. Like maps, mental models leave out a lot of detail. Also, like maps, unless a mental model is updated, new realities can make our rigidly held models less useful.

We can hold maps at arm’s length. It’s much harder to put daylight between ourselves and our mental models. Consequently, we confuse our models with reality, we accept our certainties as truth. What’s worse, because the mental model dictates how we process information, it can change the brain’s ability to notice information that’s not part of the model. Dr. Jha literally didn’t notice her husband, son, and nephew when she scanned her mother’s house looking for someone to help serve cake.

Noticing Stale Assumptions

Developmental psychologist, Robert Kegan writes about the transformational changes people experience throughout their lives. His subject-object theory of development differentiates between our internal assumptions about the way the world works (subject) and aspects of the world we can examine independently (object).

Kegan often asks, “Do you have the idea, or does the idea have you?” If you have the idea, you can examine it objectively. If the idea has you, you are unconsciously gripped by the idea.

Before her epiphany, Dr. Jha was unwittingly gripped by the idea that men don’t serve food in Indian households. After her epiphany, the idea no longer controlled what Dr. Jha could notice and think about her situation. She became cognizant of the relationship between an old story and its impact on her behavior. She can hold the thought lightly and decide how it will inform her worldview going forward.


Jay’s Story

I clearly remember how disoriented I felt after pitching my book to Steve Piersanti, founder of Berrett-Koehler Publishers. He pointed out that most people don’t read non-fiction books, they don’t even buy them. Bestselling non-fiction books are purchased in bulk and handed out during corporate events, conference key-note presentations, or as part of training programs. He didn’t care about my writing chops or my research. He wanted to know if I had a platform and a following. A lot of deeply held assumptions and a few fantasies about being an author lost their hold on me that day.

Lisa’s Story

Like many people, I was drawn into a professional role because it suited my personality and skills. I didn’t plan to work in sales leadership and account management, I discovered a knack for it. As I experienced success, I started thinking of myself as a sales professional. Unconsciously, I adopted a mental model that many of my coaching clients share: What I do is who I am.   Since co-founding Unstuck Minds, I’ve given myself permission to reinvent my role. I’ve learned to loosen my grip on how I see myself. I recently pursued an ICF coaching certification. Now I have a portfolio of capabilities to contribute.  

Loosening the Grip of Stale Assumptions

Stale assumptions don’t just grip people. Many businesses suffer from calcified assumptions about what customers want. It’s easy to imagine the proclamations below animating strategy meetings at three, once dominant companies:

  • The experience of scanning the shelves of a physical store is an irreplaceable part of what customers love about Blockbuster.
  • Quality, consistency, and value make Kodak film the best choice for all photographers and cameras.
  • Business professionals are obsessed with the Blackberry keyboard.

Noticing and potentially revising a mental model isn’t easy. Unstuck Minds has developed tools and thought exercises to help you pull back the curtain on influential thoughts. Here are two of our favorites:

Brainstorm terrible Ideas

Imagine you work for a retail clothing company that prides itself on personalized customer service. In a meeting someone suggests closing all the stores and selling your apparel through a third-party, online e-commerce site. It would be easy to picture people angrily reacting to the idea because it violates a core assumption about the company’s business model. Now that the assumption is out in the open, you can challenge it or recommit to it. Read our story about using “terrible ideas” to help a client identify assumptions and worldviews.

  • What blasphemous yet plausible idea would elicit a gasp or an eye roll in your organization?
  • What does the reaction say about your organization’s assumptions?

Consult future you

When facing decisions that will play out over time, we assume that the person who makes the decision (Present-Me) will think and feel the same way as the person who will live with the decision (Future-Me). It’s easier to recognize the fallacy when we retrospectively evaluate past decisions. When we look back on consequential choices we made in the past, it feels obvious that our current selves, faced with the same decision, might consider different criteria or make a different choice. Here’s a trivial example that might be relatable. It’s the middle of the afternoon and someone has brought a tray of rich, decadent cookies into the breakroom from a meeting that just ended. Present-You knows what it wants. How will ‘10-Minutes-From-Now-You’ feel about the decision to mindlessly devour the cookie?


In a lot of ways, a life gripped by our mental models is a bit like living in a dream-like state. We don’t question the strange logic of our dreams. The first moments of waking up feel disorienting.

If you no longer believe that a jolly bearded resident of the North Pole delivers gifts to deserving children on Christmas, you understand the experience of revising a mental model. And yes, letting go of a cherished mental model might be accompanied by a sense of loss. On the plus side, when you hold thoughts, assumptions, and conclusions lightly, you create space for surprising ideas to present themselves for your consideration.

Jha, Amishi P. Peak Mind: Find Your Focus, Own Your Attention, Invest 12 Minutes a Day. New York: HarperOne, 2021.

Are you Facing the Unfamiliar, the Unexplored, or the Unknown?

Not all experiences of feeling lost call for the same remedy.

You may be facing an unfamiliar situation. Perhaps you’ve been assigned a complicated task you’ve never handled before. In such cases, people can instruct you. There are clear steps you can follow. Your sense of being temporarily lost stems from not knowing how to get started. Once you’re shown the roadmap, you feel reassured, and you can make progress.

Alternatively, you may be venturing into unexplored territory. Consider, for example, leading a complex organizational transformation. Here, there is no predefined roadmap. Advisors and consultants may offer relevant experience, but each change effort in every organization is unique. While there are recommended frameworks and methods, you’re likely to encounter unexpected obstacles.

Then, there’s facing the unknown. You may feel disoriented by your inability to make sense of what’s happening. You may be unable to predict the consequences of familiar actions. For example, you might be considering a new business line or expanding into a new geography. Or perhaps an unforeseen situation has disrupted your organization or your life, leaving you adrift. When facing the unknown, current conditions are unrecognizable and what once felt like a priority suddenly loses its importance.

In each case, you could describe yourself as lost. If you need a strategy to get unstuck, it’s not useful to focus on how lost you are. It’s better to focus on how you are lost.

When facing the unfamiliar, you need a roadmap and clear directions. To navigate unexplored territory, you need skills, tools, and a flexible plan. When dealing with the unknown, managing your attention becomes crucial, because you don’t know what to look for or how to interpret what you find.

When dealing with the unknown, managing your attention becomes crucial, because you don’t know what to look for or how to interpret what you find.

Facing the Unknown means getting comfortable with uncertainty

In previous posts we’ve defined the ability to manage your attention when facing complex and uncertain situations as “attention agility.” We have also described the SCAN framework (Structures, Context, Assumptions, and Needs) as a tool for developing attention agility. SCAN directs your attention towards a variety of information sources, countering habitual thinking tendencies that dictate what gets noticed and what gets overlooked. When facing the unknown, SCAN helps you ask better questions.

Before you can apply clear thinking to help you navigate your way through the unknown, you’ll want to come to terms with feeling disoriented. Humans tend to avoid uncertainty. When stuck or lost, we’re attracted to definitive answers and confident sounding advice. We settle for any port in a storm. When the unknown becomes our new normal, the storm doesn’t pass. We can end up settling for the wrong port.

To make sure you don’t respond to an unknown situation with strategies designed for the unfamiliar and unexplored, build your attention agility by taking a moment to reflect on a few questions:

  • What if I chose to pause before taking action? Is immediate action required or am I simply reacting to the discomfort I feel?
  • What’s novel about this situation? Am I jumping to conclusions about the nature of the situation? Am I looking for ways to frame the situation as an example of something I’m familiar with?
  • Who could provide a reasonable perspective that I’m currently disregarding? Are my advisors open to learning or are they set in their ways?
  • What low-risk experiment could help me learn my way forward?

Overcoming Roadblocks with Attention Agility

My wife and I have been binging past seasons of “The Amazing Race.” We’ve been making mental notes of the exotic race locations for imagined future vacations. We also enjoy passing judgment on the way the two-person teams bark commands at each other while driving to their next clue. From our comfortable seats in the living room, we think, “Why not just relax and take in the breathtaking scenery?” Thankfully, we’ve never had microphones and cameras pointed at us while we discuss where to park at the mall.

I’m always impressed when a leg of the race requires teams to navigate in unfamiliar territory. They must drive under pressure, decipher road signs in languages they don’t understand, and arrive on time to avoid high-stakes consequences. Sometimes, they struggle with a manual transmission car. They’re forbidden from using modern GPS technology, creating stressful, complex, and uncertain conditions.

Lately, I’ve become interested in how our attention works and what it means for our ability to deal with an increasingly complex and uncertain world. When driving under familiar and predictable conditions, like a trip to the mall, we have attentional resources to spare. We can listen to music, sip coffee, and have a mature, collaborative conversation about where to park.

However, driving under hazardous conditions through unfamiliar territory requires us to use our attention differently. We become alert to our environment. Subtle features of the landscape take on greater significance. We may need information from people we don’t typically interact with. It sounds like I’m describing what it feels like to lead in today’s business environment.

We know what it’s like to switch the way we use our attention when driving. Changing conditions have an immediate impact. We’ve learned that misapplying our attention represents a clear and present danger. When organizational leaders get in the driver’s seat, the risks of misapplying their attention are less obvious, but no less perilous. We can’t navigate our organizations and teams through uncertain conditions with our status quo driving habits.

Attention Agility

Attention agility is the capacity to shift one’s focus and perspective quickly and easily in response to the dynamic demands of complex and uncertain conditions.

Developing the skill of attention agility allows you to deliberately and strategically allocate attentional resources to various aspects of a problem or scenario. You can recognize and prioritize key insights, adapt your thinking strategies on the fly, and generate holistic, multifaceted solutions. People skilled at attention agility notice evolving circumstances and consider a broad range of perspectives and possibilities.

Attention agility is the capacity to shift one’s focus and perspective quickly and easily in response to the dynamic demands of complex and uncertain conditions.

Attention agility is akin to mindfulness. It’s simultaneously sophisticated and simple. Like mindfulness, attention agility is less about doing something new and more about heightened awareness and managing distraction. A driver applies attention agility when switching from autopilot to vigilance as the road conditions change. A leader applies attention agility when challenging assumptions, watching trends, and taking in diverse stakeholder perspectives.

SCAN

In 1938, Orson Welles and his troupe of radio actors broadcast a story about a Martian invasion of Earth. The broadcast, known as ‘The War of the Worlds,’ was written and acted to sound like an emergency interruption of regular programming. Historical accounts of the broadcast differ on how many people recognized it as a hoax and how many panicked. My father heard the broadcast and told me that he simply checked to see if other stations were reporting news of an alien invasion. When he discovered that it was only being reported by the Columbia Broadcasting System, he sat back and enjoyed the program.

You can think of attention agility as the simple act of switching radio stations. Just as we have our favorite stations (or streaming channels), we also have our preferred types of information. When facing uncertain or complex situations, we tune in to the channels that provide information we trust, information that helps us feel in control. If we only attend to one kind of information, we miss the whole story. We don’t uncover new insights. We overlook risks and opportunities. We can get stuck.

We developed a framework called SCAN (Structures, Context, Assumptions, Needs) to help people pay attention to a broad spectrum of information so they notice the important, hidden influences that may be keeping them stuck. The SCAN framework facilitates the process of switching attention, especially when things get stressful, complex, and uncertain. Check out this explainer video to learn about SCAN. If you’re unaware that other channels of information exist, you won’t turn the dial. If you want to develop your attention agility, diversify your information sources. Learn to change the channel.

The teams that win “The Amazing Race” are not necessarily the most physically fit or the most worldly. Winning teams are able to shift their focus and perspectives more quickly and easily than team that get stuck and fall behind. When you watch the teams get stuck, you can tell that they’re only thinking about their challenge one way. When they switch the way they pay attention, they get unstuck.

Amazing Race teams don’t have the luxury of viewing themselves the way my wife and I watch them. But what if they did? What if a team feeling stuck could shift their perspective, even for a moment, from participant to spectator? What would they notice? What if a leadership team feeling stuck could shift their perspective? The next time my wife and I argue about finding a parking space, I’ll imagine we’re on camera. I think it might alter, at least for the moment, my preoccupation with being right.

Feeling Stuck? Try Brainstorming Terrible Ideas

We recently led a series of breakout sessions at an annual conference. The conference was put on by a fast-growing bakery franchise. In attendance were bakery owners and corporate support staff. During the breakout sessions we taught the bakery owners how to use the SCAN Framework (Structures, Context, Assumptions, and Needs) to tackle challenging problems.

Most people using SCAN have an intuitive grasp of the structures, the context, and the needs influencing their situation. Assumptions are harder to access. Shared beliefs and mindsets form our operating systems, but like a computer’s operating system, most of us don’t know what it’s doing or how it works until something goes wrong or it’s time for a big change.

The company’s bakeries are known for their unique, high-quality, hand-crafted cakes. They think about the purpose of their business as bringing joy. They promote their cakes as the centerpiece of celebrations. They have a cult-like following of people who rave about experiencing their first bite of cake.

To help the bakery owners become more aware of their assumptions, I asked them to react to a terrible idea. I suggested that they box up their most popular recipes in cake-mix form and put them on grocery store shelves next to the Betty Crocker cake mixes. Lucky for me, I prepared them to be offended by the idea. When I asked them to explain what makes the idea terrible, we started to hear more about their assumptions:

  • People count on us for a consistent, fresh-baked product.
  • Our guests love the variety of choices we offer.
  • Only high-quality ingredients prepared by hand and using our methods will produce the cake. You can’t do it at home.
  • Visiting our bakeries is a joyful experience and essential to our brand.

The purpose of the exercise is not to abandon assumptions. The purpose is to become more aware of our assumptions. When you’re aware of your assumptions, you can have more productive discussions about controversial ideas. Controversial ideas are provocative precisely because they challenge our assumptions. Adopting a provocative idea often means letting go of something predictable and comforting.

Anticipate Change-Resistance

In our experience, organizations don’t suffer from a lack good ideas. In organizational settings, good ideas face two common obstacles. First, the best ideas may never get in front of the people with the authority to enact them. Secondly, new ideas rarely survive their first encounter with the status quo. Assumptions and mindsets protect the status quo.

Becoming aware of shared organizational assumptions will help you anticipate the change-management implications of adopting a provocative idea. For example, to support the growth of the bakery company, there will inevitably be pressure to streamline operations. At some point, an idea to increase efficiency will bump up against the assumption: Only high-quality ingredients prepared by hand and using our methods will produce the cake.

How to use a Terrible Idea to Uncover Hidden Assumptions

Let’s say you feel stuck. The ideas you have look great on paper and you’ve been given the green light to implement them. And yet, you repeatedly experience setbacks as you try to turn your ideas into meaningful change.

  1. Set aside the good ideas and bring together a team.
  2. invite them to brainstorm terrible ideas. Ideas that are guaranteed to produce a visceral, negative reaction from your stakeholders. By the way, your team will find it liberating and fun to produce a list of dangerous ideas.
  3. Rank the ideas to find the best of the worst. When prioritizing the list of ideas, the most useful, terrible ideas will be the ones that are plausible, but feel unsettling. For example, imagine recommending to the senior team of Disney’s Theme Parks that they open a Disney casino in Las Vegas. Useful terrible ideas will take the organization in a new direction, not just offer a bad change to an existing way of doing business. For example, suggesting that McDonald’s become a wireless network operator is a more useful terrible idea than suggesting that McDonald’s serve their food on fine china.
  4. Finally, facilitate a discussion about why the most terrible ideas evoke an emotional reaction.

Once you clarify the hidden assumptions that seem to create a gravitational field that holds things in place, you’ll have a better understanding of why your new ideas won’t take. You may also uncover some ancient assumptions that are somehow still in play, but no longer feel relevant.

Don’t Be Efficient

Last July I was hiking with my family in Southern California. At one point, the trail took us along the edge of a creek bed. Normally, the creek would be flowing but due to drought conditions, the creek had dwindled to a muddy trickle. As we continued down the trail, we came upon the trunk of an uprooted tree that had fallen across the creek bed to form a bridge. We didn’t need to cross the creek to stay on the trail. Despite protests from my wife Katherine, I couldn’t resist the urge to test my balance.

Katherine and I tell different versions of what happened next. What’s indisputable is that I tumbled off the tree trunk, down the side of the creek bed, and into the mud. I landed on something hard because when I jumped to my feet to reassure my family, I felt a sharp pain in my left shoulder. What’s also indisputable is that I will no longer take risky detours when hiking… with my wife.

Three weeks later, a shoulder specialist showed me an x-ray. I had fractured my greater tuberosity. I love the name of that bone. I think it sounds badass when I tell people I broke my greater tuberosity.

Before

After

It’s been eight months since the fall. The fracture has healed, but my arm stubbornly resists certain movements. For example, I wouldn’t be able to do the chicken dance at the next Oktoberfest. Even though I have no intention of attending an Oktoberfest, I decided to consult my doctor about getting physical therapy.

Wait…Isn’t Efficiency a good thing?

My family doctor recommended a therapist who goes by the name AJ. When he told me that AJ makes house calls, I was sold. AJ, originally from Northern India, is passionate about proper body mechanics. He’s a wealth of information and eager to share it. AJ has an uncanny ability to discern structural anomalies simply by watching you stand or walk. When I took off my mask during a recent visit, AJ looked at my face from across the room and informed me that roof of my mouth was not symmetrical.

When AJ observes me trying an exercise that he’s just taught me, he often tells me to slow down. At one point, while watching me use an exercise band he said, “don’t be efficient.” Ever since that day, I’ve been reflecting on being advised against being efficient.

Would you pay more for an efficient massage?

Throughout my adult working life, I’ve been praised for my efficiency. I’m good at getting sh*t done. I’ve always been rewarded for being efficient. By the way, the reward for efficiently getting work done is getting more work.

The therapeutic benefits of physical therapy depend on slowly reorienting the parts of your body that have been damaged or weakened from disuse. It’s not like hammering a bent piece of metal straight again. Speed, when doing certain physical therapy exercises is counterproductive. Finishing the exercise might feel desirable, but it’s not the goal.

If like me, you’ve made efficiency a calling card, you may find it difficult to break the habit. You know you’re a productivity junkie if you rush through things that are meant to be taken slowly. I love to read. Yet I sometimes find myself speeding through pages of gorgeously written prose so I can get to the next book I’m eager to start. Do I really believe that by adopting this strategy I’ll get to all the books I want to read?

When reading a book or a poem, when visiting an art museum, don’t be efficient.

The Productivity Trap

Oliver Burkeman diagnoses our neurotic relationship to getting things done in his revelatory 2021 book, Four Thousand Weeks; Time Management for Mortals. The title refers to the shockingly few weeks available to us based on our average lifespan. From the title, you might assume that Burkeman is offering a strategy for time management. He’s not. When it comes to managing our time, Burkeman’s advice is simple, don’t bother.

Burkeman believes “Our troubled relationship with time arises largely from [an] effort to avoid the painful constraints of reality. And most of our strategies for becoming more productive make things worse, because they’re really just ways of furthering the avoidance.”

Burkeman’s perspective may sound depressing and fatalistic. I find it liberating. Once you accept that your life’s work is not to get everything done, you can reframe your attitude toward your inbox and your planner. Changing your attitude is a start, but if you’re a hardcore task-list checker, you’ll also need to break some habits. For me, AJ’s coaching rings in my ear like a three-word mantra: Don’t be efficient.

When going for a walk, don’t be efficient

When sitting down to enjoy a meal with friends or family, don’t be efficient

When interrupted by someone who wants your attention, don’t be efficient

The Most Important Leadership Skill No One Has Heard of…Yet

You can’t survey people on the importance of a leadership skill they’ve never heard of. It would be like asking marketing executives in the 1990s to rate the importance of search engine optimization.

Today, empathy is topping the surveys of in-demand leadership skills. It’s not surprising that in chaotic times people want leaders who care. I for one, hope that the popularity of empathy as a leadership skill gives rise to kinder, more inclusive organizations. I don’t expect empathy to go out of fashion. Still, those of us who help leaders and organizations prepare for the future need to think about skills that might not be on anyone’s radar screen.

I want to nominate a skill that I believe will become indispensable for tomorrow’s leaders. Like empathy, It’s the type of skill that starts with self-awareness. Developing this skill will require us to learn how to notice and interrupt counterproductive habits of perception.

Allow me to introduce, attention agility.

What is attention agility?

Attention agility is the skill of quickly and easily regulating how you take in information. Like mindfulness, attention agility brings awareness to what most often goes unnoticed. Also like mindfulness, attention agility demands that we become aware of how we pay attention, and that we learn to sense when we may be focused on the wrong things.

With the advent of the internet, the ubiquity of smartphones, and the rise of social media, the topic of attention has gotten, well, a lot of attention. A Google Scholar search of articles and books written in the early days of the internet (1990 – 1993) using the search term “attention” came back with 432,000 results. Conducting a search across the same number of years, 2004 – 2007 (roughly, from the introduction of Facebook to the introduction of the first iPhone) generated 4.5 million results!

Attention Matters

Distracted driving is a serious hazard which caused over 3,000 deaths in the U.S. during 2019. We have been experiencing a global spike in attention-deficit disorder diagnoses. Psychologists and neuroscientists have demonstrated the stunning phenomenon known as inattentional blindness, in which we fail to notice fully visible objects because our attention was engaged elsewhere.

The deluge of information feels inescapable. Many have described our current times as the post-truth era. Somehow objective facts have become less influential than appeals to our emotions and beliefs. It’s not that we value objective reality less, it’s that our personal search engines, our attention apparatus, is optimized for threats and outrage.

When we develop our attention agility, we’ll know when we’re breathing in the stale air of our echo chambers. We’ll sense when it’s time to open a window and let in fresh ideas.  

When we develop our attention agility, we’ll be more discerning consumers of information and influence. When we develop our attention agility, we’ll know when we’re breathing in the stale air of our echo chambers. We’ll sense when it’s time to open a window and let in fresh ideas.  

Modes of attention

In 1890, American psychologist, William James devoted a chapter of his classic, The Principles of Psychology to the topic of attention. James made a distinction between passive attention and voluntary attention.

Passive attention is aimless, it floats like a butterfly. Voluntary attention targets and locks on, it stings like a bee. William James as interpreted by Muhammed Ali.

Imagine a walk in a beautiful, natural landscape. You suddenly become aware of the smell of an unusual flower alongside the trail (passive). You pull out your phone to look up the name of the flower (voluntary). You put the phone away and allow the environment to present itself to you (passive). This back-and-forth between focusing and unfocusing is what it feels like to regulate your attention. When you learn to switch modes easily and intentionally in a variety of situations, you’ve developed attention agility.

Why is attention agility important?

First, we have never had more information competing for our attention. Secondly, our brains have evolved to narrow our attention in times of stress and anxiety. As our information-rich world imposes itself on our overtaxed brains, we lose the ability to assess the validity of what we notice. Furthermore, it’s hard to appreciate the opportunity cost of what we don’t notice.

What William James called voluntary attention has always been prized by our teachers and our managers. We reward the ability to concentrate. We consider distraction a deficiency. We admire decision makers who create mental boundaries so they can include the relevant variables without the burden of extraneous thoughts or emotions. It makes perfect sense to value the ability to stay on task, but only if we’re working on the right task.

When we know what we want to accomplish, voluntary attention helps us focus. When we feel stuck, when our situation is changing quickly, and the future feels completely unpredictable, voluntary attention could point our focus in the wrong direction.

Consider the challenge many organizational leaders are facing today as they try to figure out how and where people will work when the pandemic no longer dictates the rules for convening. What should leaders pay attention to: Real estate costs? Worker productivity? Technology? Morale? Probably, all the above and more. Solving for the future of workspaces calls for a blend of voluntary attention and passive attention. Aimless, butterfly-like attention may surface hidden insights and creative options that suggest a way forward. Once you see a way forward, engaging your voluntary attention will help you implement a plan of action.

The Ascendance of Passive Attention

You know who is great at staying on task? Machines.

We don’t want to reduce the amount of information available to us. We’re already developing artificial intelligence (AI) to help us sort and package information so we can digest it. Machine learning makes AI more intelligent as it processes information and gets feedback about the utility of its outputs. So far, machine learning is a goal-seeking activity. Computer programs apply voluntary attention to data.

Would an artificially intelligent android pause while hiking to smell a flower? We pause because we have a passive attention mode that is not goal oriented. Passive attention gives us pause. The pause may give us something beneficial that we weren’t looking for.

Maybe there will come a day when a machine notices something it wasn’t looking for. For now, serendipity belongs exclusively to humans. We have plenty of strategies, tools, dietary supplements, and smartphone apps to build up our voluntary attention capacity. What we lack is a way to productively distract ourselves when the glare of our voluntary-attention high-beams blinds us to interesting information and insightful ideas alongside the trail.