SCAN: How to Notice What you’re NOT Looking For

Do you remember the Magic Eye books? The books popularized something called an autostereogram. Autostereograms are two-dimensional illustrations whose pattern obscures a hidden three-dimensional image or scene. You can watch a short video about Magic Eye books and learn how to see the image. Click here to reveal the image hidden in the autostereogram above.

seeing the hidden image requires un-focusing rather than focusing

Focusing is useful if you know what you’re looking for. In a turbulent and uncertain world, it’s what you’re not looking for that might become the source of a breakthrough. Herein lies one of the biggest challenges for today’s organizational leaders. When we focus on one thing, we lose the ability to notice what we’re not focused on. Psychologists refer to this as inattentional blindness. If you haven’t seen the original video from Daniel Simons and Christopher Chabris that illustrates the phenomena, check it out here.

Our cognitive equipment is designed to help us focus on what we deem important. When we feel stuck or overwhelmed, it might be because we’re mistaken about what’s important. The world changes, but our priorities stay the same. We employ artificial intelligence and data science to help us isolate the insights in the noise. However, the breakthrough might be less like finding a needle in a haystack and more like allowing opportunities to emerge by changing how we pay attention.

To quote Louis Pasteur, in the fields of observation, chance favors only the prepared mind.

Spotlights versus Lanterns

Alison Gopnik studies, teaches, and writes about how children come to know the world around them. Gopnik is a professor of psychology at UC Berkeley. In her recent book, The Philosophical Baby, Gopnik employs a helpful analogy to describe the difference between the consciousness of an infant and the consciousness of an adult.

According to Gopnik, babies notice the world around them as if it were illuminated by a lantern. A lantern indiscriminately lights its surroundings. Adults notice the world as though it were illuminated by a spotlight. We learn to avoid distraction and prioritize available information in order to complete tasks efficiently.

If you feel stuck or overwhelmed, shining a spotlight on familiar choices might actually blind you to the insights and options you need.

If you feel stuck or overwhelmed, shining a spotlight on familiar choices might actually blind you to the insights and options you need.

Four hidden aspects of situations we want to change

As I’ve described in a previous post, SCAN is a framework for discovering insights and options when you feel stuck or need a way to set direction. SCAN stands for: Structures, Context, Assumptions, and Needs.

Illuminating Structures helps us notice the norms, habits, systems, and processes that create stability and consistency.

Illuminating Context helps us notice factors and trends in the external environment that signal disruptions and opportunities.

Illuminating Assumptions helps us notice the beliefs, values, and world-views that orient our attention, judgments, and priorities.

Illuminating Needs helps us notice the desires, fears, preferences, and social processes that motivate behaviors.

SCAN elements are consistently overlooked

Structures organize how we operate, but once they become routine, we take them for granted. Context establishes the meaning and purpose of our activities. In our busyness, we focus on the activities and fail to notice changes in what the world considers important. Assumptions form our identity and our worldview. We rarely notice how our deeply held beliefs orient our attention and judgments. Moreover, questioning our deeply held beliefs can feel threatening. Lastly, we pay lip service to the needs of others, but we don’t stay in touch with those we serve, and we overlook the needs and perspectives of people from other communities or backgrounds.

If we want to change our situations, we need to un-focus the way we pay attention to the status quo and light a lantern to help us see what we we’re not looking for.

SCAN questions that will illuminate what you may be overlooking

To notice STRUCTURES, ask yourself: Which processes or routines no longer serve their intended purpose, have diminished impact, or have turned counterproductive?

To notice CONTEXT, ask yourself: What factors outside our control might change how people experience what we offer?

To notice ASSUMPTIONS, ask yourself: What beliefs about our purpose, goals, and approach should no longer govern our priorities?

To notice NEEDS, ask yourself: What has changed about those we serve or could be serving? Whose perspectives are underrepresented or missing?

Uncertainty is Not the Problem

We experience uncertainty in two ways. First, there’s informational uncertainty. We experience informational uncertainty when we lack facts and data to help us predict and control our environment. Secondly, there is emotional uncertainty. Emotional uncertainty is the subjective feeling associated with our information gap. Simply put, uncertainty is both what we don’t know and how we feel about not knowing it.

We’re accustomed to equating uncertainty and uncertain times with negative emotions. Most of the time, an inability to predict and control creates stress. When we experience negative emotions caused by a lack of information, we are motivated to reduce uncertainty.

There is, however, an important difference between reducing informational uncertainty and reducing the negative emotions associated with uncertainty. You can only reduce informational uncertainty by acquiring missing facts and data. You can reduce emotional uncertainty by reaching a conclusion or taking action. You may need to settle for a disappointing outcome, but at least things feel resolved. There’s another way to reduce uncertainty, but it may strike you as counterintuitive. You could learn to get comfortable feeling uncertain.

There’s another way to reduce uncertainty, but it may strike you as counterintuitive. You could learn to get comfortable feeling uncertain.

Sometimes Uncertainty Feels Thrilling

One key to getting comfortable with uncertainty is to recognize that informational uncertainty does not always create negative emotions. We have all experienced the thrill of being surprised. We frequently put ourselves in situations designed to be unpredictable. Mystery novels and cliff-hanger season finales would not be entertaining if uncertainty about what happens next created negative emotions. We lack information. We cannot predict. We cannot control, yet we feel entertained and engaged rather than desperate and paralyzed.

Of course, the difference in how uncertainty makes us feel has everything to do with what’s at risk. I can enjoy the suspense of a naïve character on the screen reaching for a door that they’ll soon regret opening. If only they could hear the pulsating music accompanying the scene the way I hear it, they’d think twice about turning that doorknob. I enjoy the scene because I’m not walking through the door. The doomed character and I have the same informational uncertainty, but very different emotional uncertainty. The problem is not about the information we lack!

High Stakes Plus Lack of Control

Maybe you’re thinking that because I won’t experience the consequences of making an uninformed choice, I’m not feeling stressed out by the uncertainty. It’s not quite that simple. Even when I need to deal with an informationally uncertain situation, I can still find joy in not knowing.

I once went to a fancy chef-run restaurant. One of the options on the menu was to let the chef decide what I would be served. The server checked for any dietary restrictions or strong preferences and then delivered one interesting and enjoyable course after another. I could not predict. I could not control. The anticipation and mystery enhanced the experience.

What’s the difference between situations of informational uncertainty that stress us out and those that don’t?

One difference, as mentioned before, has to do with a combination of what’s at risk and how much influence we have over the situation. We feel anxious when we cannot influence a situation that might negatively affect us. Anybody waiting for the resolution of an impending reorganization or merger understands that not knowing can feel scary.

Taking a Beat Between Thinking and Action

But what if we do have some control or authority to decide how to proceed when things are uncertain? When we are responsible for making a choice or taking action, we tend to think of informational uncertainty as an obstacle and a source of stress. We don’t know enough about the environment. We need to make a move and so we feel anxious.

It turns out that the more captured we become by the negative emotions associated with informational uncertainty, the harder it becomes to reduce the uncertainty. When we feel motivated to alleviate the stress of uncertainty, we are more likely to seize on a premature conclusion. Furthermore, when feeling stressed out by uncertainty, we are more likely to narrow our attention and miss surprising and potentially useful information.

We create a vicious cycle. A lack of information causes anxiety. Anxiety prevents us from seeking information.

We create a vicious cycle. A lack of information causes anxiety. Anxiety prevents us from seeking information.

I have written elsewhere about the SCAN model for finding hidden opportunities when you feel trapped by uncertainty. Before applying a framework to surface insights and options, you may need to check your attitude about uncertainty.

If taking a beat between thinking and action creates stress, you’ll resolve your uncertainty simply to feel settled. Feeling settled is not the same thing as making a good decision. If you can get comfortable pausing to explore the uncertainty, you may discover creative and compassionate solutions hiding in plain sight. We miss the surprises along the side of the road when we make a habit of rushing toward our destination. Times of uncertainty invite us to consider that we may be rushing toward a place we no longer want to be.