How to Make a Consequential Decision

Which college should I attend? Which job offer should I accept? Should we fix up our house or sell it and move?

Harvard psychology professor and best selling author Dan Gilbert argues that our approach to thinking through choices with significant future consequences is flawed. Gilbert has shown that we mistakenly assume our future selves will feel the same way about things as our current selves. In other words, when evaluating choices, we project our current mindsets and priorities onto the people we will become after the decision has been enacted. If the decision is consequential, we won’t be the same.

A couple may be discussing when and if they want to start a family. If you interview the couple to learn about their thought process, you’ll hear a lot about how they imagine kids will change their lives. The big assumption hiding in their deliberations is that they can rationally compare their current lives to their future lives.

Let’s say that in the current, pre-kids life the couple enjoys a weekly round of golf with another couple. It’s an important ritual that they prioritize in planning their weekly activities and commitments. The couple assumes that starting a family will spell the end of the weekly golf outings. Gilbert’s point is that when thinking through the decision, the couple can’t really weigh the pros and cons of playing golf against the pros and cons of caring for a child because they don’t have the lived experience of caring for a child to place on one side of the scale. They’re making a comparison between real feelings about their current lives against imagined feelings they can only guess at. We can’t feel the feelings of our future selves.

An alternative for thinking through consequential decisions

Step One: Stop asking, what should i do?

When faced with a decision to make, we have the unfortunate habit of asking, what should I do? The question tricks us into evaluating our options too soon. First, according to Gilbert, we should be skeptical of our ability to assess the options. Secondly, once we start comparing options, we stop imagining new, perhaps more creative possibilities.

Instead of thinking about what to do, anticipate the consequences of your options.

When people struggle with decision making, what they really want is a way to predict the future. It’s not the decision, but rather the outcomes after implementing the decision that matter. By shifting the focus from the choices to the consequences of the choices, we improve our ability to imagine the future. In other words, when I detach myself from the emotions present-me feels about my choices, I can consider how my options will feel to future-me.

… when I detach myself from the emotions present-me feels about my choices, I can consider how my options will feel to future-me.

Step Two: SCAN the consequences

The Unstuck Minds Blog introduced the SCAN framework a few years ago. In our work with organizations, we teach and apply the framework as a thinking tool to develop attention agility. Each of the four elements of SCAN (Structures, Context, Assumptions, and Needs) provide a view into different and overlooked aspects of our situations. Recently, we’ve considered how the framework might support an individual making a consequential decision.

It’s challenging to shift focus from your current choices to possible future consequences. Your current choices are defined and finite. Future consequences are vague, unpredictable, and infinite. The SCAN framework provides a systematic way to explore uncertainty and complexity.

Better questions to ask about a consequential decision

Let’s say that you want to exercise more regularly in the coming year. You are trying to decide between joining a health club, purchasing a Peloton, or hiring a personal trainer. Even though it’s a made-up situation, when you read the last sentence, it’s likely that opinions and feelings about each choice came to mind. Set aside early judgments and imagine asking the following questions instead:

Structures (how things get done in my life)

How will my current routines have to adapt to each option? What will it be like to integrate future routines into life with each option?

Context (the environmental influences of things I don’t control)

What might change in my environment that will influence how I think about the benefits and risks of each option? What might happen that don’t I control, which could change how I will feel about the decision I made?

Assumptions (my unchallenged beliefs)

What must be true in the future for each option to work out the way I want it to? What impressions will people have about me when they find out what I chose?

Needs (what matters to the people who matter)

How might my satisfaction with each option change as my needs change? How might each option impact the people who matter to me?

Step Three: Focus on adjusting to the future as it unfolds

We tend to think of decisions about the future as guessing games, like picking the cup that the pebble is under. We can be right, or we can be wrong. In reality, most of the consequential decisions we face provide a set of questions with no obvious right answer.

When you imagine consequences rather than dwell on how you currently feel about your options, you’re less likely to think of a choice as being “right” or “the best.” You’ll notice the overlapping benefits and tradeoffs of each option. You may even discover an option you hadn’t considered. When you take action to implement the decision, the future will unfold. The more consideration you give to future consequences, the more prepared you will be to adjust to whatever emerges.

In a recent podcast interview with Ezra Klein, the writer George Saunders talked about the power of literature. We feel about SCAN the way Saunders described great literature. “In the end,” he said, “you don’t have an answer, but you have new respect for the question.”

SCAN: Hidden Influences in Four Metaphors

SCAN stands for Structures, Context, Assumptions, and Needs. Each SCAN dimension represents a hidden influence. Structures are the habits, rules, systems, and processes we follow. Context is comprised of the external, uncontrollable factors that represent both opportunities and threats. Assumptions are the unchallenged beliefs that determine our mindsets and our culture. Needs are what motivates the people we care about, the people we should include in our thinking and planning.

SCAN helps us notice the important information we’re not looking for, important information that might help us get unstuck.

SCAN helps us notice the important information we’re not looking for, important information that might help us get unstuck. While considering new ways to teach the SCAN framework, we’ve started thinking metaphorically about the four dimensions of the model. Each metaphor clarifies the nature of the dimension and why paying attention to it matters. Each metaphor captures the relationship between our experiences and the causal influences that often escape our attention.

Structures: The Flowers and the Soil

Structures are like the soil in which the flowers grow. Flowers thrive and grow in well-tended soil. The flowers become rooted in the soil. A lot goes on below the surface that determines the success of the flowers, which flowers do better than others, and whether weeds will also flourish.

Working with structures to get unstuck is like analyzing the soil instead of repeatedly pulling weeds.

Context: The Notes and the Melody

Context is like a melody formed by musical notes. The melody is a gestalt of notes in a particular arrangement. We make sense of the arrangement by detecting a pattern. When the notes are distinctive and the intervals between them seem random, it becomes difficult to discern a melody. When we detect a melody, we understand how to interpret and anticipate the notes.

Working with context to get unstuck is like learning to dance to new music before you appear out of step.

Assumptions: The Acorn and the Oak

Assumptions are like the acorn which grows into an oak tree. When the oak matures, the acorn essentially disappears. Still, the nature of the oak has been largely determined by the genetics of the acorn. If we want to understand the oak and predict how it will grow, we need to trace its development back to the seed from which it emerged.

Working with assumption to get unstuck is like acknowledging and perhaps reframing the characteristics that shape our reality.

NEEDS: MOTION AND GRAVITY

Needs are like the force of gravity influencing how things move. We notice action and motion. We can only infer the pushes and pulls influencing how someone behaves. Wants are expressed. A need, like gravity, is an unseen, yet ever-present force.

Working with needs is like deeply understanding what makes the apple fall.

Introducing SCAN; How to Spot the Hidden Complexities that Keep Us Stuck

When you’re stuck, you need insights and options. Insights help you see your situation in new ways. Options help you restore confidence and momentum.

The Metal Detector versus the Vacuum Cleaner

We never get complete data about the world around us. Even though our senses constantly interact with information about the world, we can only pay attention to a fraction of the available data. At this moment, clothing, a chair, the floor, perhaps a device you’re holding all create sensations. Until this sentence redirected your attention, it’s unlikely you noticed the sensory data available to your skin.

We imagine that we move through the world like a vacuum cleaner picking up all the information in our path. In reality, we operate more like a metal detector. We are programmed to notice some things, and we sweep past a lot of other things that just don’t register. Some of the things we don’t notice might become the source of the insights and options we need.

SCAN

Remember that moment in the original Matrix movie when Keanu Reeves sees the Matrix? Reeve’s character Neo learns to perceive his world as cascading ribbons of glowing binary code. The true complexities of the matrix are revealed. Neo gets transcendently kissed, pummels Agent Smith with one hand behind his back, and rocks a pair of iconic sunglasses. Using the SCAN tool is less dramatic. On the plus side, you don’t have to be ‘The One’ to take advantage of disregarded or overlooked information.

SCAN stands for: Structures, Context, Assumptions, and Needs

  • Structures are the systems, processes, norms, and routines that define the environment in which we operate. Meeting norms and incentive systems are examples of structures.
  • Context describes the environmental factors outside the boundaries of our daily activities and responsibilities. New technologies and governmental regulations are examples of context.
  • Assumptions are the underlying beliefs of the individuals who want to make a change. Unspoken beliefs that our solution must be cost-neutral or that we can’t alter the manufacturing process are examples of assumptions.
  • Needs represent the underlying desires and motivations of people who might play an influential role in changing things for the better. A desire on the part of new-hires to have more autonomy at work or a growing preference among customers to do business with socially responsible organizations are examples of needs.

In the image below you see the four elements of SCAN represented as quadrants along two dimensions. Structures and Context provide information about the environment in which we operate. Assumptions and Needs provide information about the mindsets and motivations of people connected to our situation.

The two SCAN columns differentiate between elements that we can influence and elements that we can’t influence but may potentially influence us. We have the ability to change our structures and our assumptions. On the other hand, context and needs are beyond our control.

For example, our context now includes greater political and media attention on issues of racial justice. Heightened needs for fairness and equity have become a priority. The external influence of context and needs are bumping up against longstanding organizational assumptions about who deserves power and authority. Many organizations are beginning to reimagine their hiring, performance management, and promotions structures.

SCAN can help you avoid being blindsided by external forces that disrupt the status quo. When leaders and their teams routinely SCAN for insights and options, they notice opportunities sooner and become more adaptable to change.

SCAN can help you avoid being blindsided by external forces that disrupt the status quo. When leaders and their teams routinely SCAN for insights and options, they notice opportunities sooner and become more adaptable to change.

The other important thing to notice about the horizontal axis is that the things we can influence (Structures and Assumptions) are precisely the things that maintain stability. It’s more comfortable to preserve the status quo and operate according to our habits and routines. Stability makes it easier to scale up. Stability makes it easier to orient and train new-hires. When we maintain assumptions and structures, we can make improvements through efficiency and productivity. But, as the world continues to become more complex, uncertain, and turbulent, stability creates dysfunction by keeping things the same when what’s needed is change.

The things we can’t influence (Context and Needs) are precisely the things that create opportunity. Options and possibilities emerge from changes in society, technology, regulations, scientific discoveries, and generational priorities. We can look to what’s changing in society and the marketplace for a new way forward. At the same time, the pursuit of opportunities creates instability that can feel risky or threatening.

Let’s have a look at how the SCAN tool might help us think differently about a common challenge facing today’s organizational leaders.

Using SCAN to Improve Online Team Meetings

Keep in mind that conducting a SCAN does not give you an answer. Revealing hidden complexities is about widening the search area to increase the odds of discovering insights and options.

Suppose like a lot of leaders these days, you’re struggling to keep your distributed team engaged during virtual team meetings. You’ve made a few attempts at switching up the meeting processes, but things haven’t improved. You can tell that people are bored or distracted. You suspect that they are multi-tasking, or perhaps sending private, unhelpful chat comments to one another.

Insights and options will continue to be elusive unless you’re willing to think through the hidden complexities. It’s likely that some unexamined habits carried over from the weekly face-to-face update meetings need to change (Structure). There are probably new software applications and ways of working being introduced that you haven’t explored (Context). Perhaps some deeply held beliefs about meetings need to be challenged (Assumptions). Finally, investigating with empathy what really matters to people might help you figure out whether or not team meetings serve those who attend (Needs). The image below captures questions worth discussing with the team related to each dimension of SCAN.

Question Authority

Thanks in part to Steve Bannon and my fondness for double entendres, the slogan of my youth has become my new job title: Jay Gordon Cone, Question Authority. For the purpose of my job title, “question” is a noun.

I had been resisting business cards for my new venture, Unstuck Minds. I never know what to do with the business cards I receive. The whole idea of business cards seems outdated to me. After all, Unstuck Minds is a company devoted to helping people recognize and avoid thinking traps by asking better questions. Traditional business cards represent a kind of conformity to standard organizational structures that can sometimes be a source of thinking traps.

However, I recently had an opportunity to team up with colleagues to facilitate a practicum session on Unstuck Minds at the 2018 Conscious Capitalism Conference in Dallas. People I respect urged me to have business cards printed so I could hand them out to conference attendees. I relented and got in touch with Jonathan, my talented graphic designer. We quickly agreed on a very simple design for the front of the card. We decided that each card should feature a different question on the back taken from the Unstuck Minds conversation card deck, a minor twist that satisfied my need to be unconventional. Now that we had the design of the card, Jonathan wanted to know what title I wanted under my name. The question touched a nerve and I told him that I would get back to him with an answer. Given the printing deadline, I settled for, “Founder.” I’ve had the cards for almost a month and I’m still not happy with the title, “Founder.”

Last night I watched Fareed Zakaria interview Steve Bannon on CNN. Apart from the substance of the discussion, I was intrigued by the mismatch in communication styles between Zakaria and Bannon. Zakaria wanted to understand and explore. Bannon wanted to confront and persuade. When one person in a conversation seeks the truth and one person in a conversation feels they know the truth, you get a one-sided conversation. Whatever you may think of Steve Bannon or the opinions he holds, he speaks with authority.

Lately, I’ve been paying attention to the role of authority in today’s political discourse. Arguments about the appropriate role of authority have been with us since the time humans formed societies. The philosophical tension between faith in evidence and faith in authority came to a head in the Age of Enlightenment. More recently, the topic of “authority” has been studied from the perspectives of cognitive and social psychology. After watching the CNN interview with Bannon, two research programs that shed light on our relationship to authority came to mind.

George Lakoff, the former Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, writes extensively about the central metaphors that distinguish conservative and liberal thought. Lakoff refers to the origins of conservative thought as, “Strict Father Morality.” In strict father morality, the world is a dangerous place; obedience to strict rules is required and the exercise of authority is not just prudent, it’s moral. From the perspective of “Strict Father Morality,” we can begin to understand the rationale for disregarding facts. If the world is threatening, we’re better off putting our faith in those who speak with comforting authority than putting our faith in a world that keeps changing the rules on us.

Arie W. Kruglanski, Distinguished Professor of Psychology at the University of Maryland touches on the role of authority through his extensive research on the psychology of closed mindedness. Kruglanski and his colleagues have repeatedly demonstrated that specific traits and specific conditions can heighten our need for closure. Kruglanski defines our need for closure (on topics that don’t have a specific resolution) as a “desire for a definite answer to a question, any firm answer, rather than uncertainty, confusion, or ambiguity” (Kruglanski, 1989). Conditions that create stress or psychological traits that dispose people to feel threatened by too much confusion or ambiguity increase the desire for an answer; again, under certain conditions or for some people authority is comforting.

I’m not interested in passing judgment on people’s relationship to authority. I am interested in how our relationship to authority influences the way we recognize and avoid thinking traps in service of getting unstuck. The next time someone is simplifying a complex problem by framing the situation as a binary choice between opposing views, ask them, “What if we did both, or neither?” The next time someone appeals to authority or states an opinion as the truth, ask them “How did you reach that conclusion?”

How do I know I’m right about this? You can trust me, I’m a question authority.

 

Kruglanski, A. W. (1989). Lay epistemics and human knowledge: Cognitive and motivational bases. New York: Plenum
Lakoff, G. (1996). Moral politics: How liberals and conservatives think. Chicago: University of Chicago Press

We Don’t Need Artificial Intelligence to Protect Ourselves from Disinformation, We Need Actual Intelligence

In case you missed it, the 2015 Jade Helm military exercises were back in the news this week. While promoting his new book, The Assault on Intelligence: American national security in the age of lies, Retired General and former head of the National Security Agency Michael Hayden suggested that Russia had fomented paranoia in Texas through internet bots, which spread rumors that the Obama administration was using the exercises to impose martial law in Texas. Hayden further speculated that Russia’s experience with Texan’s vulnerability to disinformation emboldened them to employ a similar strategy to interfere with the 2016 Presidential campaign.

While the heads of tech companies try to balance the promise of open exchanges of information with the need to filter out malicious propaganda, others have decided to come at the problem from the opposite direction. In much the same way that one can focus efforts to address a drug epidemic by reducing supply (tighter enforcement) or by reducing demand (just say, “no”), a few educators and activists are pushing for a greater emphasis on critical thinking skills for kids in hopes that they grow up to be more discerning consumers of information (just say, “show me your evidence”). For example, NPR recently featured a story about a French investigative journalist named Thomas Huchon. Huchon has been conducting school assemblies in France to teach kids how to recognize disinformation on the Internet.

We become less vulnerable to disinformation when we become more aware of who produced the information we’re consuming and how it was produced. It’s not really that different from being an educated consumer of food. If dairy products upset your stomach, you would probably check the ingredients before buying untested food at the grocery story or you would have your server ask the chef whether the menu item you’re interested in was made with milk. If discussions of gun laws upset you, you owe it to yourself to find out why stories about guns predominate your Facebook newsfeed.

One way to become a better consumer of information is ask yourself some provocative questions as you read, listen or watch people provide their judgments, assessments and conclusions.

Why am I having an emotional reaction? It’s easy to confuse whom you hate with what you hate (equally true for strong positive emotions like love and admiration). After all, it’s hard to truly hate someone you have no personal experience with. More likely, you are witnessing someone embody values that feel personally threatening. When we feel threatened, we are vulnerable to messages that make us feel safe. When we feel threatened, we seek safety in numbers.

How badly do I want it to be true? If you see or hear a report that is devoid of any evidence or sources, or is laden with tightly edited sound bites, notice whether or not you’ve learned something that you could defend. Did the information convince you, or did the information simply deepen a conviction you already held to be true?

Whose perspective is missing? Be suspicious of reporting that does not include a diversity of perspectives. Quality information should leave you thinking, “I guess I can understand how some people might see it that way.” If the only information being presented impugns the character of a person or group without providing any opportunity to hear directly from that person or group, then you’re not getting information, you’re getting gossip. I understand that we like gossip. Gossip is fun to share and builds relationship (albeit at the expense of others). However, like overindulging in sweets made with processed sugar, a steady intake of gossip can become addictive and diminish your appreciation for subtlety and variety.

Who benefits from my attention and my actions? Social media sites and news media channels make money when they keep you engaged. The more they know about your likes and dislikes, the easier it is for them to package information that appeals to you. We understand when watching commercials that advertisers have designed messages to influence our choices and behaviors on behalf of those who paid for the ad. The same level of scrutiny is warranted when taking in information from any source dependent on advertising for the bulk of its revenue. To learn more about the pernicious strategies employed by tech companies to hold our attention, check out this interview with Tristan Harris, Founder of the non-profit initiative, Time Well Spent.

Information ennobles us when we learn something new or feel more inspired or more connected to others. Be wary of information intended to narrow your view of the world. The more we allow someone to do our thinking for us, the more we abdicate our humanity.

We’re Asking James Comey the Wrong Question

The weather forecast called for a 50% chance of rain showers. A woman named Tracy decided to take her umbrella with her on her commute to the office. The rain never came. After work Tracy met friends at a bar for happy hour. When she left the bar to walk home, she forgot to take her umbrella with her. The next time she needed her umbrella, she couldn’t find it.

Was Tracy’s choice to bring her umbrella to work on the day the weather service predicted a 50% chance of showers a good decision or a bad decision?

Here’s an easier one. Late in the fourth quarter of Super Bowl 49, Pete Carroll the coach of the Seattle Seahawks called for a pass on 2nd and goal. The pass was intercepted and the Seahawks lost the championship.

Was the choice to throw a pass a good decision or a bad decision?

Asking whether a decision was “good” or “bad” (right or wrong, ethical or unethical) by working backwards in time from judgments about the outcomes to judgments about the decision represents a thinking trap. Those who research decision quality recognize that the decision maker has no control over the external consequences resulting from the decision. It may be fun to consider “what if” scenarios, but focusing on outcomes doesn’t help us learn to become better decision makers. What if the railroad industry had reacted differently to the advent of the automobile? Would we be driving around in a Union Pacific sedan or a Reading Lines SUV? If you only consider outcomes when asking about Steve Jobs’s decision to make John Sculley the CEO of Apple in 1983 you might reach different conclusions depending on whether you asked the question when Sculley fired Jobs in 1985 or when Jobs returned to Apple with fresh insights about product design in 1997.

We can’t ‘unknow ‘ the outcomes of a decision when reevaluating the decision maker’s alternatives after the decision has been acted on.

Sometimes the relationship between the decision and an outcome is direct and obvious, in which case it’s more tempting to judge the decision by the outcome. The TV show America’s Funniest Home Videos is a treasure trove of questionable decisions followed immediately by unfortunate and weirdly entertaining outcomes. We have learned from the TV show not to stand next to the blindfolded kid desperately swinging a stick at a piñata, especially if the kid’s shoulders are roughly the same height as your crotch. Still, judging the decision exclusively on outcomes changes if a video of the incident earned you the $25,000 prize.

I’m guessing that evaluating the “umbrella” decision felt differently to you than evaluating the Super Bowl decision, especially if you’re a Seahawks fan. The difference you experience when passing judgment (no pun intended) on Pete Carroll versus passing judgment on Tracy has to do with the fundamental nature of the two activities. Calling football plays is an activity in a finite game. Getting ready to leave the house for work is an activity in an infinite game.

James Carse coined the terms “finite games” and “infinite games” in 1986. Lately, Carse’s distinction between finite and infinite has been gaining popularity thanks to the irrepressible Simon Sinek. Carse succinctly defines his terms in the opening paragraph of his book, Finite and Infinite Games: A vision of life as play and possibility, Carse wrote:

There are at least two types of games. One could be called finite, the other infinite. A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.

The distinction is a helpful way to differentiate attitudes regarding much of human activity. As an example, if you play “school” as a finite game, you focus on getting the best test score or the highest class ranking at the end of well-defined periods on an academic calendar. If you play “school” as an infinite game, you focus on learning and discovery; for every subject, there will always be more to learn.

When engaged in a finite game like football, it’s easier to connect a decision to an outcome. Most people consider Pete Carroll’s decision among the worst coaching choices in the history of the sport. However, without the rules and finality of a finite game wherein a winner is unambiguously determined, outcomes don’t help us judge decision quality. If you’re counting on the umbrella and discover that it’s missing, you may feel as though taking it with you on a day when it never rained was a bad choice. If the missing umbrella sets a series of events in motion that result in meeting the love of your life (who remembers Tracy McConnell’s yellow umbrella in the TV series How I Met Your Mother?), the decision to carry the umbrella feels like an act of genius.

To promote the publication of his new book, former FBI director James Comey has been making the rounds of talk shows and has been interviewed by many of today’s best know journalists. At some point in all the interviews I have seen, Comey is asked about a decision he made in the fourth quarter of a different kind of Super Bowl, the Super Bowl of American politics known as the presidential election.

In July of 2016 Comey announced that the FBI would not be prosecuting Hillary Clinton in connection with the use of her personal email server. Three months later, and one month before the election, Comey informed Congress that the FBI had obtained supplemental evidence in the Hillary Clinton email investigation. Various media outlets reported on the letter to Congress by characterizing the news as a “reopening” of the Clinton email investigation. In November of 2016 Donald Trump was elected President. Hillary Clinton and her supporters blame Comey’s decision for her defeat.

If you view Comey’s decision in the context of the finite game of a presidential election, you might feel like it’s easy to judge his choice. If as Comey would prefer, you judge his decision in the context of the infinite game of ethical leadership, we will need to understand more about the process Comey employed to reach his decision.

As for me, I would prefer interviewers stop asking Comey whether or not he made the right decision. We don’t need to reinforce our thinking traps by appealing to an inclination to turn infinite games into finite games. I want to hear his answer to a different question: What, Director Comey have you learned about making high stakes decisions?